About us

The Lumen Effect

What happens when a game gets the right team behind it. Here's how we help our own titles and our partners grow past what they thought was possible.

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CCU increase
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More concurrent players

Engagement
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30-day increase

Player growth
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Average new players

Growth

From first play to front page

Discovery, retention and monetisation all have to work together. We look at the whole picture and build a plan that gets more of the right players into your game and gives them reasons to stay.

Fish It! on Roblox
Evade on Roblox
Games

High engagement experiences

Every system we ship is built around a simple question: will this make players want to come back tomorrow? That focus shows up in session length, return rate and community growth.

See our games
Our values

WE SHIP WITH PURPOSE

We put our energy where it makes the biggest difference.

Fewer, better features. Clear goals. No busywork.

PLAYERS FIRST

Communities are the heart of every game we touch.

We listen, we test, and we build for the people actually playing.

WE OWN IT

Every game and partnership gets our full commitment.

If something can be better, we fix it and keep going.

LEAVE IT BRIGHTER

We want every project to end better than it started.

For the game, the players and the people we work with.